Anti Death Penalty essays

Anti Death Penalty essays I. Roosevelt Collins, a black man in Alabama, was convicted of rape, sentenced to death, and executed in 1937. Roosevelt testified that the victim who was white had consented to sex, which caused a near-riot in the courtroom. The all-white jury deliberated for only FOUR minutes. Later interviews with several jurors revealed that although they believed the act was consensual, they also thought that he deserved death simply for messin around with a white woman. Even the judge, off the record, admitted his belief that Roosevelt was telling the truth, QUOTE: An innocent man went to his death. Horace Dunkins was executed on July 17, 1989. His attorney never told the jury he was mentally retarded, with an IQ estimated at 65. When newspapers reported this several years later, one juror told the press she would not have voted for the death penalty had she known of his retardation. The accomplice to this crime was given a life sentence. II. Everyone has their own opinion of the Death Penalty. The problem is, most United States citizens do not have the facts. As long as the death penalty is a form of punishment, we all should be aware of this information...the correct information, and not just what crime the Dead Man Walking committed. III. Myself, Chandra, Steve, and Geoff have done extensive research on the subject of corporal punishment and will discuss those findings with you today. IV. The Death Penalty is a costly, immoral, and imperfect form of punishment. Before Americans chant Death for a moral wrong, we should make sure that we are right. V. Today we will discuss some of the problems with the death penalty, solutions and alternatives to it, and even give you a glimpse into how our future America will be if we continue this immoral deterrent. Chandra will share with us three of the major problems with the death penalty. Steve will discuss some soluti...

A Brief History Of Musical Theater essays

A Brief History Of Musical Theater essays Though it has its roots in European forms such as opera and operetta, what we know as musical theatre today is a form that developed in America during the 20th century. The birth of musical theatre can be traced to an 1866 production called The Black Crook, a far-fetched melodrama scheduled to open in New York City. At the same time a French ballet troupe was scheduled to appear but the theatre where the ballet was to take place burned to the ground. The producer of The Black Crook, having little faith in his show, hired the ballet troupe to be part of his production. The dances were performed in between scenes of the play, thus joining a play with music and dance. It was widely successful. Following this, most of the musicals that were seen came from the vaudeville type show. They were primarily revues with scenes and songs. Little vignettes that were separate entities, featuring very popular songs and usually a large chorus of pretty female dancers. The subject matter was light and frivolous. Popular composers of this time included Irving Berlin, Jerome Kern, George Gershwin, Cole Porter and Richard Rodgers. The lyrics were generally witty and clever, and they reflected a high order on intelligence. For example, in Youre the Top Cole Porter compares the singers beloved to a wide range of objects, stating that the person is the Colosseum and the Louvre Museum, a Bendel bonnet and a Shakespears sonnet, they rhyming the Tower of Pisa with the smile on the Mona Lisa. Another major milestone in the early development of musical theatre was the work of George M. Cohen. Cohen was a performer, writer and composer who wrote music with a very definite American strain, such as Yankee Doodle Dandy and Give My Regards to Broadway. He wrote dialogue for his shows that was more down-to-earth and was used to move the story forward. This was the birth of the book musical. A musical te...

The Gold Rush Essay Example | Topics and Well Written Essays - 750 words

The Gold Rush - Essay Example Apparently, the search for gold in the silent narrative establishes the point where the conflict develops as the main characters find themselves seeking after desperate means to obtain food and shelter. Though â€Å"The Gold Rush† illustrates the serious theme with comic relief via Chaplin’s signature slapstick routine, the borrowed ‘Tramp’ character herein projects no element of formalism. The Lone Prospector remains a common-man figure yet, as may be observed frequently, it is his sense of humor and humble attitude toward life which lightens up the rather severe image of poor and rough living in an all-snow mountainous region. Details of realism are vivid in the creation of the plot as the actors portray natural roles of men in pursuit of treasure with an approach that engages them in the course of nature instead of heroic transformation or magical escape from reality. The realist perspective of the plot guides their actions to arrive at the turning point and settle for resolution through real unpredictable circumstances. One concrete evidence would be the instance when Big Jim McKay exclaims having found gold at the onset (00:04:53) but the story proceeds into the situation where the famished McKay craves food (00:20:49) and says to his fellow â€Å"I thought you was a chicken† out of an illusion. Life in Alaska in the first quarter of the 20th century entailed having to cope with significant crises in economy which affected even the moral and social relations among the state inhabitants, in general. This is quite conspicuous in the unfortunate affairs which the Lone Prospector, McKay, and Black Larsen are confronted with in that, while Larsen sets off to get even in fate despite the burning cold weather, the other two have gone to the extremes of having a cooked shoe served for a Thanksgiving dinner (00:18:50). Their representational acting, in this stage, altogether appears lacking in emotional consequence or one that exhi bits warm human sentiment as the film attempts to demonstrate the truth regarding pretense and suspicion which humans were disposed to behave with at such times. Nevertheless, the abrupt pace of the acts coinciding with the thematic rhythm enables the audience to perceive â€Å"The Gold Rush† under the influence of its comical effects notwithstanding a grasp of the film’s historical context by a viewer. With humor, being the principal component of the cinema piece, the economic issue loses its essence as the heavy subject as the audience becomes more drawn to recognize the filmmaker’s chief objective of structuring the story flow with comedic schemes. By the moment the Lone Prospector parts from his temporary comrade and ventures across the icy environment, his trip leads to the Monte Carlo Dance Hall in Yukon where he is bound to meet Georgia. In the midst of the rush for gold, the man encounters the love of his life at an instant (00:31:53). Since his silent c haracter onscreen is further silent in this portion of the film, Chaplin renders peculiar gestures in acting out the fascinated yet speechless man after the woman’s invitation to dance. He utilizes certain body language to speak of the hidden feelings as via

Capital Asset Pricing Model Essay Example | Topics and Well Written Essays - 2000 words

Capital Asset Pricing Model - Essay Example The Capital Asset Pricing Model (CAPM) is a liaison involving risk and return on a portfolio of investments. Sharpe, William F (1964, pp. 425-442) formulated the CAPM hypothesis. It is the groundwork of modern finance which puts forward that the risk premium of a single asset is equal to its beta times the risk premium of the market portfolio on the whole. Beta computes the level of inter-movement of the asset's return and the total return on the entire market portfolio of an investor. Put differently, beta measures the organized risk of an asset which is nothing but the quantity of risk and it cannot be spread. Frank J. Fabozzi and Harry Markowitz (2002, p.67) define CAPM as "The anticipated return for an asset according to CAPM is equal risk free rate plus a risk premium". They further state that "even though the idea is not true it does not mean that the constructs introduced by the theory are not important. Constructs introduced in the development of theory include the notion of a market portfolio, systematic risk, diversifiable risks and beta." The entire movement of the market is enlarged with stocks which possess betas greater than 1.0. Stocks which have betas between 0 and 1.0 are inclined to go in the same route as the market. Certainly, the market is the collection of all stocks, and hence the standard stock has a beta of 1.0 Risk is best adjudicated in the context of a portfolio of securities. Part of the ambiguity about a sureties return is branched out when security is sorted with other assets in a portfolio. It can be said that diversification is the best for the investors undoubtedly. This does not entail that business firms have to diversify. Corporate variegation is superfluous if capitalists can broaden on their personal account. Frank J Fabozzi and Pamela P Peterson (2003, p 299) state that "Though it lacks realism and is difficult to apply, the CAPM makes some sense regarding the role of diversification and the type of risks we need to consider in investment decisions." When an asset does contain a factor of market risk, CAPM submits that it should make a risk premium impartial to the sum of market risk mused in the asset. If the fundamental market has an amount of return vagueness, it can be assumed that the market return will be greater than the risk gratis return. This is the surplus market return. To obtain the additive surplus return, the marked is levered with the market return either up or down by the level of market risk disclosure intrinsic in the asset (Bruce J Feible, 2003, p. 192). The most frequently used gauge of risk or unpredictability in finance is standard deviation. This is because 'the return on a portfolio is a weighted average of the returns of individual assets'

The Importance of Palliative Care to the Old Dying Individuals Dissertation

The Importance of Palliative Care to the Old Dying Individuals - Dissertation Example The authors of this article carried out a study on 1,254 physicians using questionnaires. Most of the respondents used were women with a mean age of 45. This study was the first Dutch study carried out to give an insight into the practice of CPS by nursing home physicians. The study fails to recognize the importance of temporary palliative sedation, which was not included in the study. However, I agree with the findings of the study that administration of CPS to patients with cancer and dementia differ in several ways. This study was carried out in six veterans’ affairs medical centers located in the southeast United States. It implemented palliative care, a multi-component, and education based intervention through staff training, written materials, electronic order set, and follow up consultations. The study was a qualitative research that involved the use of telephone interviews and qualitative data analysis. The results of the research carried out are useful in optimizing the best practices in acute care settings. The article focuses on the end of life nursing education consortium critical care (ELNEC-CC) programs that were funded by Arch stone foundation to improve end of life care education of care nurses in California. From the study, ELNEC-CC offers an emphasis on the end of life areas specific to critical care. It is evident that the participants consider the ELNEC-CC materials as helpful in giving professional education.The authors carry out a research on acute and critical care nurses on the aging population. From the findings, the authors conclude that there is no adequate education on the nurses to take care of the population 388 participants were used for the study through education in ELNEC modules. The participants revised policies and made changes in their workplaces so that better care is provided for dying critical care patients. The authors of this article carried out a study to describe an evaluation of ELNEC oncology training program. The study was carried out using 124 nurs es representing 74 chapters of ONS.

The Typologies Of Tourist Behaviour Tourism Essay

The Typologies Of Tourist Behaviour Tourism Essay When predicting future travel patterns, it is critical to first have basic knowledge of a persons travel motivation and what is motivating them to pursue travelling to destinations that they have selected. As  Pearce, Morrison Rutledge (1998) have defined tourist motivation as the global integrating network of biological and cultural forces which gives value and direction to travel choices, behaviour and experience. Each tourist is driven by different motives that determine their travel choices. These choices can be for new experiencing, culture fascination, recreation, pleasure and relaxing and shopping. Although what motivates people to travel may differ, but there is always recurrent themes emerging. For instance, a person may choose to travel and escape from their usual place of living and decides on taking up a holiday for different surroundings and relaxation, to explore new things, places and people. Many have viewed motivation as a major determinant of the tourists behaviour. Theories of motivation is the concept of needs and they are seen as the forces that arouses motivated behaviour and to best understand what motivates people, it is useful to discover the needs they have and how these needs can be fulfilled. Maslows hierarchy of needs theory is the best known motivation theories. The push and pull concept is another line of travel motivation, while Plogs allocentrism/psychocentrism model will help explain phenomenal rise and fall of travel destinations. Cohen (1972) in his early studies, draws attention to the fact that all tourists are seeking some element of novelty and strangeness while, at the same time, most also need to retain something familiar. How tourists combine the demands for novelty with familiarity can in turn be used to derive a typology. According to Johns Gyimothy (2002) Cohen distinguished tourist using sociological principles into organised mass tourist, individual mass tourists, explorer and drifter. In this essay, we shall discuss different authors approach for travel motivation and typologies of tourists behaviour and shall critically review and compare these theories and typologies. Travel Motivation Travel motivation includes two factors, the push motives factor which describes the need for exploring, relaxing, and interacting socially in the vacation decision. While pull motives is the attraction caused by the destination to the person, these factors include sight seeing, and historical attractions and sites. Push factors are known to form a desire for travelling, and pull factors are known to explicate the choice of destination. Crompton (1979). Push factors can also suggest avoidance of work and pressures at home caused culturally or socially. And pull factors suggest simply seeking adventure, freedom, escape, leisure and play. Seaton (1997) Maslows theory involves five needs forming a hierarchy, in a pyramid shape from lower to higher needs. Maslow explained how when the lower needs Physiological needs (basic life needs- air, water, food, shelter, warmth, sleep, sex), Safety needs (protection, security, low, limits, stability, order), Belonging and love (family, affection, relationships, work groups) are achieved the person would be motivated by the needs of the next two levels Esteem needs (achievement, status, responsibility, reputation), Self-actualization needs (personal growth and fulfilment). Although Maslows theory has been criticized as the basic five needs remain ambiguous, while some feel that it has provided relevance in how human actions are understandable and predictable. The tourism industry has borrowed a lot from Maslow because he provides a convenient set of containers that can be relatively labelled. Maslows hierarchy of needs has also produced a useful tool for understanding psychological motivational factors in tourism. For instance, a person may choose to travel to visit friends and family, but the underlying psychological motivation may be brought by the need for belonging and desire to reunite family links. Iso-Ahola (1982) stated that when tourists are on holidays their roles over time may be switched and different needs will emerge. Sometimes a single motivation may not always be the main factor for travel, if while on holiday and the initial needs are satisfied, other motivations might rise. It is congruent with Maslows theories of needs to argue that if there is a primary need for relaxation while on holiday, the satisfaction of relaxing will create a new need such as exploring the place to enable processes of self-actualization to take place. The four motivational needs Beard and Ragheb (1983) stated are derived from the work of Maslow (1970). These components help in assessing the extent to which individuals are motivated to participate in and are involved in activities such as learning, discovering, exploring and imagining; the social component helps in assessing the level where individuals are participating in leisure activities for social reasons. Friendship and interpersonal relationships is one of the basic needs, while the second need is the esteem of others. While the competence-mastery component assesses the level of which individuals engage in leisure activities in order to accomplish, master, challenge and compete. These activities are usually physical in nature; it is escaping and getting away from overbearing life situations. It drives individuals to seek solitude, unwind, rest and search for calm conditions to avoid social contacts. Sefton and Burton (1987) has replicated these four motivations to form the foundation of their Leisure Motivation Scale. However the original Ragheb and Beard Scale, contained items such as to use and develop physical skills and abilities. This attitude is associated with competition and staying fit, others have demonstrated that competency and mastery can be established in ways such as intellectual pursuits. Other researchers have also identified four groups of motivations, which are linked to Maslows ideas. These ideas include physical motivators such as health and less tension; cultural motivators such as religion, art and heritage; interpersonal motivators such as visiting family and friends; status motivators such as self esteem and personal development. Hudman and Hawkins (1989) made a list of ten main motivators that motivated tourists. These ten motivators are anywhere from physical activities to physical inactivities. They are curiosity, sports, health, natural resources, man made facilities, visiting friends and relatives, business, religion, self esteem and physical inactivity such as simply sunbathing and relaxing. Similarly to the above, six combinations of motivations were grouped and the six combinations included; educational and cultural which be the interest of historic sites, relaxation, adventure and pleasure, health and recreation, ethnicity and family. This leads to the been-there-done that factor to a tourist. The Iso-Aholas theory indicates that what motivates tourism is the assertion of personal escape whereby overcoming bad mood and changing the pace of your everyday life, personal seeking whereby boasting about your experience to others to feel good about yourself, interpersonal escape is whereby you escape the stressful environment you are in and avoid interactions with others, and interpersonal seeking is being with individuals with similar interest and to meet new people. Snepenger et al (2006) Another seven elements of tourist motivations were identified by Dann (1981) and his motivation elements included; travelling as a response to what is desired, destination pull in response to a motivational push, motivation as a fantasy whereby engaging in activities that are deemed unacceptable in their culture and home environment, motivation as a classified purpose such as visiting family and relatives, motivational typologies, motivation and tourist experience, and motivation as an auto-definition and meaning such as the way in which a tourist will explain their situations and respond to them. The Travel Career Ladder is another travel motivation and it consists of five elements developed by P.Pearce (1988) these five travel motivation elements vary from motivations of relaxation, stimulation, relationship, self-esteem, to development and fulfilment. A tourist motivation is an ever changing process and moving up the ladder while progressing through the various life-cycle changes. The model Pearce developed showed that motivations are divided into two categories. The need may be self-centred for instance relaxation may be done solo and the holiday maker seeks a quiet restful time alone, or the need is directed at others for instance it can be relaxation with other individuals and springing from the need for external excitement and desire for novelty. More examples of self-centred needs and needs directed at others are; self directed needs springs from the concern for own safety, relationship can be self-directed which means giving love and affection and maintaining relationships, self-esteem and development maybe self-directed like development of skills, special interests, competence and mastery, fulfilment is another example of self-directed needs, as if fulfils and understands oneself more and experience peace. While needs directed at others can be directed toward others arising out of the concern for others safety, or it can be directed at others by means of receiving affection and to be with group membership and it may be directed at others like prestige, and glamour of travelling. Seaton (1997) criticized Pearces travel motivations. For instance, as Pearce argued that stimulation may be understood alone a dimension of risk and safety of oneself or of others, it may be argued that there is a distinctive difference between these two motivations. A concern about the safety of others might mean placing yourself at risk to help others from danger. The willingness to do this relies on the certainty of a persons psychological maturity. It has been suggested by Pearce Lee (2005) that in the Travel Career Ladder framework, the term career indicates that many individuals orderly move through a series of stage or their travel motivational patterns are predictable. As some may influentially say to the Travel Career Ladder, others may remain at a particular level, mostly depending on opportunities and other limitations such as health and financial situations. Typologies of Tourist Behaviour Cohen (1972), in his early studies, draws attention to the fact that all tourists are seeking some element of novelty and strangeness while, at the same time, most also need to retain something familiar. How tourists combine the demands for novelty with familiarity can in turn be used to derive a typology. Cohen (1972) the sociologist, identified four types of tourists: The organizational Mass tourist who buys tourists packages or all inclusive tours in order to visit classical mass tourism destinations, where everything is predetermined before hand and has a low degree of participation and involvement in the travel search for information. There is no sense of adventure or exploration. He/she belongs to an institutionalized type of tourism where the contact with the organizers of tourism industry is a constant. The individual mass tourist is similar to the organizational mass tourist, however this one is flexibility on his/her decisions and want to participate more in the process. The tourist strongly depends on the tourism industry but want to try some new things out of the closed and predetermined packages. The explorer is more adventurous, he wants to find his/her own experience participating actively in this decision choice. He arrange most of the elements of the travel by himself/herself, however sometimes he/she has to turn to a travel agency or tourism professionals to get some comfort or security amenities. The drifter looks for intensive experiences and he want to feel immerse in local communities. He/she completely abandon his relations with the institutions of tourism systems planning everything by him. He practiced a non institutionalized type of tourism. With this classification of tourists Cohen established an interesting link between the need of living unique experiences and the need of the perception of security. The more secure a tourist wants to feel, the more he will trust on tourism specialist and thus he will live less unique experiences (more standardized). Stanley Plog (1974 cited Plog 1991) developed a similar psychobiological model designed to explain what type of people prefer what type of destination according to its psychographics characteristics. To the author, tourist population could be divided into a continuum of personalities distributed along the Gauss curve; from psychometrics, individual travellers whom look for the unexplored, in one extreme to allocentrics, mass tourism tourists, in the other. After Cohen and Plog, researchers such us Dalen (1989), Smith (1989) or Urry (2002) for instances; they have attempted to create new categories of tourists based on their subject of research. It has to be pointed out that all the models proposed until now they are just descriptive and not relevant to the general tourism demand. They are just focused in one area of study and not in the bigger dimension where the tourist is immerse. In addition, they also fail in the same thing: they do not take into account the factors which determine the different types of tourists (Sharpley, 1999). These factors might be grouped into demographic and socioeconomic factors such us age, life cycle, gender and income; and structural social factors such as the existence of non tourists and capitalist tourism (Sharpley, 1999).Therefore, every person goes trough different stages in life, and depending on the age, familiar circumstances or income tourist will change from one typology to another. Moreover, in these classifications it is not always the tourist who can decide what tourist is going to be, but it is the society who is going to classify you (Swarbrooke and Horner, 2007) Conclusion To better plan and market tourist destinations, a better understanding of motivation is crucial. Travel motivation theories can help us understand what motivation is, and what elements must be considered to understand it, and then interpret the different findings to understand the motivation of a certain type of tourist. What motivates a person to travel may vary from one seeking adventure to one visiting a family to feel a sense of belonging or whether they are affected by the Push motive or the Pull motive. Therefore it is difficult to differentiate the different individual motives of travel and people often may not constitute to the real reason of travel. However, understanding travel motivation and typologies of tourist has enabled and explained why certain tourism destinations are more developed and successful than others. All the theories explained above are used as tool to gain knowledge about what is driving tourists to travel and why are they choosing the places they are tra velling too. Travel motivations fundamental in tourism and is important for development. The motivation that indicates a tourists behaviour can show how people set their goals on the destination of their choice and it will reveal how these goals reflect their choice and their travel behaviour. Last but not least, after undertaking this research, understanding the motivations and the typologies of a tourist is the key success to the tourism industry.

History Of Communication Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Since the beginning of time, people have had the need to communicate with one and other. The most common type of communication is speech, but you could not talk to someone who lived 20 miles away. Then written language was developed, people marked symbols on paper, stone, or whatever was available. Then hundreds of years passed, and people who wanted to share their ideas with people had to do allot of writing, until someone thought to make a writing machine. This machine is called the printing press.   Ã‚  Ã‚  Ã‚  Ã‚  Gutenberg's invention of the printing press is widely thought of as the origin of mass communication-- it marked Western culture's first viable method of disseminating ideas and infomation from a single source to a large and far-ranging audience. The story of print is a long and complax one. It may be too much to claim that print was the single cause of the massive social, political and psychological changes it is associated with. However, print did wield enormous influence on every aspect of European culture. Some historians suggest that print was instrumental in bringing about all the major shifts in science, religion, politics and the modes of thought that are commonly associated with modern Western culture.   Ã‚  Ã‚  Ã‚  Ã‚  Gutenberg foresaw enormous profit-making potential for a printing press that used movable metal type. Despite their rapid growth in numbers, secular scribes simply could not keep up with the commercial demand for books. Gutenberg also saw strong maket potential in selling indulgences, the slips of paper offering written dispensation from sin that the Church sold to fund crusades, new buildings and other projects devoted to expanding its dominance. In fact, press runs of 200,000 indulgences at a time were common soon after the handwritten versions became obsolete.   Ã‚  Ã‚  Ã‚  Ã‚  There were many different innovations since the first hand operated printing press. The Stanhope press, which was widely used for many years, still used a hand-operated screw to press print and paper, but it could print up to 250 sheets an hour. A considerable improvement was the Colombian press. In this press, the typical screw method was eliminated, and replaced with powerful hand levers.   Ã‚  &nbs... ...the negative side, wars are waged more easily, the scope of human conflict has been extended along telephone lines, the multi-generational household has been broken-up as living alone is no longer an experiment in isolation, and the time-space continuum seems to be compressed faster than previously thought possible (Brooks, 1976). On the other hand, the invention of the telephone has resulted in the rapid and diffuse dissemination of technical and scientific information, saved lives through links to emergency services, made possible the modern city through telephonic connections, increased the speed and ease with which information changes place, and accelerated the rate of scientific and technological change and growth in industry (Brooks, 1976).   Ã‚  Ã‚  Ã‚  Ã‚  Since the invention of the printing press, communication over distances has become much more feasable. The invention of the the telephone, computer, and the internet has made such an impact on our society. Now we are able to view tremendous multitudes of information from our own living room. The history of modern communication is still ongoing, and will continue to progress far into the future.

Bellboy Case

It is essential to first have general understanding of the Terms Bellboy. This name is generally associated with a person whose task is to run errands and sometimes help guests with baggage in hotels. The Bellboy often connected with question; what happened to the dollar, is a case that has been used by scholars to explain and make their ideas more sellable and attractive to their readers and scholars in their scopes of study.Three men of Italian decent also referred to as farmers by profession are said to have visited a foreign country and in the process the need to procure boarding facilities arose.It was in that way that these three gentlemen found themselves in a hotel where they wanted to hire sleeping rooms. After a $30 agreement for the three men they agree amongst themselves that each should give $10. And so they did. Later the hotelier decides to charge twenty five dollars. It is here that we here the bellboy mentioned first as the story continues. The issues arise when the hotelier decides to refund back the excess five dollars back to the three gentlemen. Not knowing how to divide five dollars among three men he decides to keep two dollars for himself and give each-gentle man a dollar as a refund.This is where after reading the story one notices the trick. One,after careful analysis of the story notices that a dollar will end-up being un-accounted for-thus posing the question of what happened to the dollar? The survey as presented is good since it provides readers with deep explanations of the field’s theory populated with daily cases. The case study here presents research marketing, the process of it and also explains the problem in its expository chapters. The general research work design is well reviewed, another plus for the use of the designed data collection forms and methodologies.The authors employ Data collection and exemplary designs in their conclusion of the case-study besides conducting a clear interpretation of facts and analysis . Churchill and Dawn chose to concentrate abstractly on objective support systems and information operations and more specifically to helping information seekers recognize a task easily, put it in order and ask for the opinion of those empowered to make judgments. The appropriateness of the Bell boy case cannot be overemphasized in the way it is used by the authors as a central influence point on the report and generally all over the books.Seemingly intended for grounding the foundations of marketing research, the Bellboy case-study encourages readers to think creatively beyond the scope. Maybe the greatest achievement by both Churchill Gilbert and Dawn Lacobucci lies in the simplicity of the case-study. Being a widely comprehended story, its understandability goes unquestioned. With good understanding, the interpretation follows with ease. On the same note the authors provide readers with a wide variety of professionalism which is exemplified using the Bellboy case-study.In the aut hor’s view, this is the best case scenario to give a reader a full comprehension of the subjects under discussion. Through the use of a highly comprehensible case-study, the authors take readers through nearly all stages of successful marketing and even more conveniently how to make them all work in practical marketing. Gilbert Churchill and Dawn Lucobbaci provide the reader with both theoretical and analytical works. The simplistic case-study, the Bell boy clearly indicates how the study gives basic ideas in some areas.Here too, the marketing researcher is provided with all insight with the requirements of the mathematical skills for the market researcher. By being thorough in explanations of concepts and ideas-both simple and complex, the student or learner is saved from extremes of abstract assumptions and misleading generalizations. The Bellboy case though simplistic in appearance helps the learner to develop creativity and analytical skills which are greatly essential to a marketing research both academic and corporate.Through the case-study the Bellboy the authors bring to focus articles across a broad range of marketing specialties, including consumer behavior, others such as retail tracking, merchandising, retailers and even analytics. The case study The Bellboy brings into clear focus high quality, theoretical and applied research in the areas of marketing and market research. The case study highlights academically oriented research work often focusing in on market orientation and even counter analysis.The analysis provided by the authors provides tips which would provide marketing research-based debates on market topics such as customer retention methods, product comparison and customer satisfaction. The importance of this case study; the Bellboy, cannot be overemphasized as put across by the authors. In a general view, this case provides us with information, intelligence on competition and market research as well as industry trends. Therefore , this is a most appropriate case-study in terms of relevance and objectivity.The text has undergone too much transition that some of original ideas may have acquired new dimensions. To a reader who is new, the case-study may be limiting in the sense that the additional ideas may not have existed in earlier editions. Across all the nine editions, there is a noticeable variation in the way the Bellboy Case is evaluated. This means therefore that a first time reader of a particular edition would miss out on ideas in another edition which he/she is not acquainted with. The Bellboy Case does not look very convincing with regard to some specific topics dealt with in the text.There lacks direct relevance between the topic Role of Marketing and the selected case-study Bellboy. This particular limitation can be cited in several other sub-topics including: Problem Formulation, in the introductory part one. Descriptive and Causal Research Designs in Part two, Standardized Marketing Informatio n in part three. Designing the Questionnaire or Observation Form and The Basics of Measurements all from part three. The simultaneous analysis of multiple variables in part five reveals some remote relevance to the Bellboy case study in part six of the text.Other limitation besides the one of relevance is the overuse of the particular case-study. Though creative and at the same time entertainment, this particular problem of overuse leads to an adventurous reader to a limitation of scope when it comes variety. A good reader no doubt feels limited in the choice of examples used. To some readers the Bellboy Case of what happened to the dollar as given by Churchill and Dawn may appear frivolities and therefore fail to exude the necessary seriousness intended by the authors of the text.In his review of the text, (Brown, 2005) is lf the opinion That being too specific in the use of the Bellboy Case Study limits the number of professionals who can use the book to mostly only trained resear chers are opposed to a general readership or the business community. A reader may question the up-to-date coverage of topics intended by the authors with regards to the Bellboy Case Study. The new or later editions of the text which have expounded information on topic which include sample size issues, forecasted sales and the usefulness of the use of internet may end up confusing the readers as opposed to giving them guidelines.Realizing the Bellboy Case as presented here one at guiltily feels the authors ought to have given several other case studies as a way of justifying their arguments on these topics. As it is a reader and especially one with market research background often feels grieved to only on idea of reference; Bellboy Case Study. At the beginning of the case study, makes a general assumption that most readers are acquainted with Bellboy story. This is generally a wrong assumption since quite to the contrary a good number of marketing research readers may have a problem getting acquainted with the case study.Though this may seem like an easy to overcome limitation, as good authors they should have taken the trouble of classifying to the readers the over told story. Lacking in direct connection too is the relevance of the Bellboy Case to one of the topics given much emphasis. One generally get the opinion that the bellboy case being too general was put out of reference for some extensively covered references such as the use of the intensive in marketing research. The Bellboy Case Study as used in the text leaves the reader and especially a marketing research professional with some unclarified ideas about several of the covered topics.For instance in the topics theoretical applied research in marketing and other areas such as consumer behavior. On the same note discussions on consumer profiles purchasers and retail consolidation effects should have benefited more from the Bellboy case study since one can almost draw direct connection after clearly an alyzing the story. The problem here is that the authors delegated more emphasis on the expository parts of the discussion, leaving this latter one which is equally important shallowly covered. The same problem can be cited on other topics.Such as the discussion on exhaling and analyzing product and market before action taking in market leadership. Weighing both the limitations and strengths of the Bellboy case as used by authors Gilbert A. Churchill and Dawn Lacobucci, one comes to the conclusion that only a good book can exude such a variation of opinionated reviews. Given that the Bellboy case is a fairly well comprehended story the world over, it becomes appropriate in the sense that the business community has a fallback reference point from which views and opinions can be drawn on practical market ideas and opinions.Clearly, the role of marketing research is investigated extensively by the authors leaving a marketing researcher and especially a beginning on with little to grappl e with if any. From tutors point of view the Bellboy case study provides a great teaching aid and resource in explaining marketing research and methodological foundations. The extensive treatment presents a high level in discussion professional codes of conduct and ethics on the part of both authors.All the topics handled in the book presents on acceptable level of relevance to practical marketing an more so the manner in which the authors bring in the Bellboy case study to act as a fall back point of reference for the entire coverage. Most noticeable however are questions one cannot avoid after deciphering the case study especially as used to expound on the usefulness of the internet as a tool of marketing. The question of whether or not the product or service will work online is inevitable. The question of the type and volume of market (product and service) information to include also arises.Coupled with this, the best venue for a product also poses an appropriate question to a ma rket researcher. Finally on this topic the issue of how one should collect the returns – monetary or otherwise becomes paramount. The internet as such becomes an important tool of marketing according to Churchill and Dawn. Here, emphasis is mostly laid on marketing research and information intelligence and sourcing in the internet as tools of marketing. As to the limitations cited here about this particular text, they only remain weaknesses as far as the bellboy case-study is concerned.Viewed in the light of another angle or perspective they could be strengths. It is also important to note here that both Churchill and Dawn have given marketing research and methodological foundations a new dimension and freshness often lacking in many other such texts dealing with especially marketing research. It is finally important to note that every thing has two sides and the strength or weakness only comes in when the pointer is focused on only one of the two sides. Reference Churchill/A . G. Locaabucci, D. (2004). Marketing Research: Methodological Foundation. London, Mason Publishers.

A comparative essay of I Cladius by Robert Graves and Augustus by Alan Massie

A comparative essay of I Cladius by Robert Graves and Augustus by Alan Massie "Autobiography is now almost as common as adultery, and almost as reprehensible," wrote Lord Altrincham. Whether writing an autobiography is as reprenhensible is open to debate, but Lord Altrincham did get one thing right: that many people, even the most obscure citizen, are writing autobiographies. Some authors are even taking to writing fictional ones for historical figures who have been dead for millenia.In these books a modern author assumes the role of a historical figure and recounts the subjects life and history of the time period through a first person narritive.Claudius the God by Robert Graves and Augustus by Allan Massie are two such books. The protagonists in these novels, Claudius and Augustus, were both emperors of Rome at the height of its power making them ideal candidates for such a work. The application of a modern author's perspective to an era whose history books are already full of bias, rumour, and unfounded opinion is an interesting premise, but is it actually effective?The answer is yes, the fictional autobiography is an effective and entertaining genre, because it allows for vast amounts of both explicit and implicit characterization, which gives the reader a real insight into the true nature and beliefs of the of the protagonists, which allows the reader to develop connections with the protagonist.papo com a là ­via na casa do claudioThese connections are important because they allow the reader to fully empathize with the protagonist and thus be affected and entertained by the plot of the novel. If these connections do not exist then the reader will not care what happens to the protagonist, and thus the fictional autobiography will fail to be engaging, because the plight of the protagonist is of such importance to the novel.This all-important characterization is achieved implicitly through the protagonists' relations with women, how power corrupts...

The Formation of Rainbows

The Formation of Rainbows The rainbow is one of God’s most adored creations, perhaps due to its multiple colors and unique shape. In most traditional societies the rainbow is used to convey information about the changes in weather. For instance, some African communities believe that if a rainbow appears in cloudy weather, chances of rainfall are narrow. Therefore, this paper will shed light on the logic behind the formation of rainbows, and also where the colors come from and the shape of the rainbow.Advertising We will write a custom research paper sample on The Formation of Rainbows specifically for you for only $16.05 $11/page Learn More How the Rainbow is Formed According to Lee and Fraser (2001), the earth, just like the other planets, relies on the sun for lighting purposes. The rays of the sun that are emitted towards the earth are comprised of multiple colors, such as green, red, and yellow, among many others. When the rays of sun land on the surface of the earth, they cause the temperatures of the earth to increase, leading to evaporation of water in the water bodies such as rivers and lakes. When the water is evaporating, and by any chance it comes into contact with the rays of the sun, that is when the rainbow is formed. When the sun rays land on any given water particle, the multiple colors are dispersed. Since water is opaque, it allows the sun rays to penetrate and exit on the rear end of the water particles. However, there are some rays that are bent by the water particles and the light that is bent is what is seen as the rainbow. The sun releases the rays in wavelengths: the sun rays are emitted in varied wavelengths, meaning that they travel at different strengths. Therefore, the strength of the wavelength is what dictates the color to be assigned to any given ray. The Colors of the Rainbow The sun is a million miles away from the earth, but amazingly the rays that are emitted are parallel to one another and the space between them can ne ver be overlapped until they land on an object. Topdemir (2007) explains that the rays that have short wavelength are blue, and alternatively the rays that have long wavelength are red in color. Moreover, the bending of sun rays is influenced by their wavelength. In fact the colors that we see in a rainbow are not all because the ones that are not strong enough are not bent, and thus they are not displayed in the rainbow. Usually, the rainbow has seven colors: red, orange, yellow, green, blue, indigo, and violet. Rainbows are usually visible during the day towards the evenings, and maybe if the clash between the sun rays and water particles took place before afternoon, say like at around lunch time, it would not be possible for us to see the rainbow. The timing of a rainbow is very crucial because towards the evening the sun is usually headed to the east, thus its rays do not cover the entire surface of the earth. The position of the earth causes the rays to be bent 42 degrees upwar ds on landing on water particles.Advertising Looking for research paper on natural sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More The rainbow is usually displayed directly opposite the sun, and the viewer is normally in the middle. This is influenced by one’s location, but surprisingly we all see the colors differently. This can be explained by the fact that some people are color blind, and thus they can only identify less colors. In addition, the people on the ground can only see one half of the rainbow, and that is why most people argue that its shape resembles an arc. This is not true because what hinders them from seeing the complete rainbow is the ground. Those who have viewed it from an aerial view, especially when in a plane, can testify this because they are able to see the complete rainbow circle (Dong, 2000). The Shape of the Rainbow The rainbow has a curved shape because the sun rays are blocked by the e arth’s horizon, and since it is obvious that the shape of the earth is spherical this is a reasonable logic that is beyond doubt. This is because during the formation of the rainbow, the sun is usually about to set, hence its position is lower than that of the earth. To prove this argument is true, an experiment involving a medium sized spherical object like a pumpkin, and a source of light like a torch provides the same results. This is achieved by lowering the position of the torch, while the light is directed towards the spherical object and the end result is a spherical shadow (Topdemir, 2007). Types of Rainbows At times, the rainbow is displayed in a pair of two rainbows, which is commonly called a double rainbow. In such case, one rainbow is thicker than the other, and this happens to be the outer rainbow. According to Dong (2000), the outer rainbow resembles the inner one, only that its colors are not bright compared to the inner rainbow. The formation of double rainb ow is exactly the same as the formation of a single rainbow. However, the difference comes in how the rays are bent by the water particles because here, bending of sun rays occurs twice and simultaneously. The angle of bending the rays occurs at 53 degrees. In a double rainbow, there exists a space between the two arcs called the Alexander’s band which looks darker, probably due to insufficient lighting. A keen observation of the arrangement of colors in the outer rainbow reveals that its colors are inverted. In addition, a supernumerary rainbow is formed when there are less water particles in the atmosphere. This is probably due to the decline in the size of water drops. Here, several arcs that are formed behind the primary arc. The primary rainbow increases in width and its colors become lighter.Advertising We will write a custom research paper sample on The Formation of Rainbows specifically for you for only $16.05 $11/page Learn More With time th e arc becomes more of a fog than a rainbow. Supernumerary rainbows are said to be caused by downpours that have drops of varied sizes. It is certain that the drops of the primary arc have individual colors than those of the adjacent arcs. Lynch and Livingston (2001) outline that when a rainbow is displayed over the surface of water, such as above the lake or the sea, there is a reflection of the original rainbow. One arc is caused by the deflection of the water on the sun rays, but the main challenge is identifying the primary arc and the reflected arc. The reflected rainbow is normally placed above the primary arc. During the formation of this rainbow the rays of the sun land on the surface of water which then deflects them until they land on water particles in the atmosphere. The arcs meet at the horizon, but as they stretch outwards they appear to be parallel, which is not true. The other type of rainbow is called monochrome, and is common at sunset or sunrise. During such instan ces, the sun rays are said to be unable to reach the surface of the earth and the only rays that are visible are the ones that have long waves, probably the red colored ones. At sunset and sunrise, the sun is completely invisible. The rays that have short wavelengths cannot be seen, and that is why the rays have one color. However, the other colors are present, but we cannot see them with our natural eyes. When these long wave rays converge with water particles in the atmosphere, a monochrome rainbow is formed. Myths Involving the Rainbow There are various myths surrounding the formation of the rainbow, and they vary from one community to another. Among the Greeks, the rainbow is perceived to represent a footprint left by god’s messenger, commonly known as iris. In this community, the messenger walks along the rainbow to reach the earth, thus it acts as the bridge between the two worlds. Likewise, the Chinese mythology dictates that the rainbow is a gap that was present in th e skies and it was repaired by a female divine being by sealing it with stones of varied colors. Among the Hindu, the rainbow is expressed as the bow that is owned by the god of lightening Indra (Lynch Livingstone, 2001).Advertising Looking for research paper on natural sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Kunchinsky (2007) states that others still believe the rainbow is holy because they assume that the gods store their valuable possessions at the end of it. The mystery here is reaching the end of the arc which is not possible because as one moves towards the arc, it appears to be moving away. Some ancient people perceive it to be a necklace that belonged to a female divine being. Among the Christians, the rainbow represents the agreement that God made with Noah after the end of the greatest rainfall that killed both humans and animals. According to biblical scriptures the rainbow acts as a reminder to God that He made an agreement with humans not to use water to eliminate them. Conclusion The myths surrounding the rainbow are endless, but most people adore it because of its beauty; the colors of the rainbow. It is in this regard that renowned painters such as Albretcht Durer and Joseph Anton Koch have integrated the rainbow into their artworks. In literature the rainbow is said to i nvoke and give an impression of simile and metaphor. Perhaps that is why renowned poets like Virginia Woolf and John Keats incorporated it into their pieces. In textile industry there are numerous fabrics that apply the concept of the colors in the rainbow. Furthermore, that flags that have the rainbow colors are used by activists to advocate for change. Therefore, rainbows are among the natural phenomenons which depict the beauty of nature. References Dong, P. (2000). China’s Major Mysteries: Paranormal Phenomena and the Unexplained in the People’s Republic. San Francisco: China Books and Periodicals Inc. Kunchisnsky, C. (2007, December 7). The Rainbow the Various Myths Surrounding It. Web. Lee, R. L. Fraser, B. A. (2001).The Rainbow Bridge: Rainbows in Art, Myth and Science. New York: Pennsylvania State University Press. Lynch, D. K. Livingston, W. C. (2001). Color and Light in Nature (2nd ed.). New York: Cambridge University Press. Topdemir, H. G. (2007). Kamal-A l-Din Al-Farisi’s Explanation of the Rainbow. Humanity and Social Sciences Journal, 2 (1), pp.75-85.

Organizational Behavior and Culture Assignment Example | Topics and Well Written Essays - 250 words

Organizational Behavior and Culture - Assignment Example ? astounding success was Sheets’ efforts to professionalize the business by, among other things, putting the movers in uniforms, having them carry business cards and training them in customer service. Setting up the training facility also gave both her employees and franchisees a chance to enrich their jobs through the acquisition of new skills and ways to conduct their businesses and these gave them ultimate competitive advantage. Having all done so, Sheets has fulfilled the esteem, belongingness, and even self-actualization needs of her staff and business partners which in turn motivated them to perform better either as individuals or as teams. Like Mary Ellen Sheets in Case 1, Klaus Kleinfeld of Siemens is motivated by the need to become a self-actualized individual. A global citizen, he embraces change and pulls his organization along with him. Through his unwavering commitment, Kleinfeld was able to show a conventional company and its employees what they can expect to gain from their added efforts and dynamic performance in the long run. The cross-functional teams he created likewise expanded business opportunities for Siemens with their concerted actions and cooperation which were unheard of in traditional business settings. Kleinfeld and his self-motivated teams are slowly but surely directing Siemens towards becoming globally competitive

Starting an Innovative Architectural Firm Essay

Starting an Innovative Architectural Firm - Essay Example On the hand, organizations with low or nil innovation orientation are normally associated with negative performance attributes, such as low quality of services, high wastages, constant complaints, grievances and conflicts with key stakeholders, low productivity, high redundancies, poor turnover, low flexibility and generally poor reactions from the key stakeholders (Koontz, 2009). In spite of the significance of innovation, founding an innovative architectural firm is not an easy process. It requires the understanding of a variety of environments, the application of best business practices and the adoption of current organizational development and management techniques, among other key issues. Adoption of current technological devices remains the key to the successful founding of an innovative firm. The computerized information technology with its related products in the forms of information systems, connectivity and telecommunications, the data base management syndrome, the artifici al intelligence domain and effective security to information and other related products have shown tremendous success in the management of innovation. The computer technology works to capture, process, store and disseminate information in a more accurate, economical and simple manner. Additionally the organization has the potential to meet both far away and immediate stakeholders through the various telecommunication systems. Closely associated with the telecommunications is the nature of information processing and dissemination. Since innovation requires quick and accurate information flows, the application of the online system of information processing, as opposed to the all batch processing, has clearly worked to increased innovation in the many other fields. This ensures effective and faster flow of ideas, communication and information that will increase an organization’s ability to innovate. In this respect through such products like electronic calendaring, artificial in telligence, electronic meetings and electronic mail, the application of computer based information systems has greatly assisted in the innovation. Thus, based on the aids of the current computers and related technologies the foundations of innovative architectural firms have been achieved with great success. Starting an innovative architectural firm also requires high levels of knowledge, abilities and capacities, as well as the right attitudes and skills. The acquisition of these variables is undertaken through sustainable training and development efforts. Training and development equips the participants with the above variables required to operate the venture. In this respect, an innovative architectural firm needs to establish training and development programs that are both comprehensive and flexible. This provides the participant with the needed innovation and related skills, attitude, knowledge and abilities. Senge advocates for the learning organization concept as a means of i nstituting innovative firms. His model of training and development denotes an organization that is constantly training and developing its resources while at the same time, being involved in serious analysis of its training and development programs. This analysis reflects the current and future needs of the firm with the ultimate objective of developing a strategic perspective. The learning organizations concept is synonymous with high levels of organizational flexibility,